Heroes of Three Kingdoms

Sihan Printing & Heroes of the Three Kingdoms IP Collaboration

Guangdong Sihan Printing & Packaging partnered with the iconic Heroes of the Three Kingdoms IP to launch limited-edition textural collector cards featuring classic characters like Guan Yu and Zhuge Liang.

Leveraging its core 3D textural embossing and metallic cold stamping technologies, Sihan replicated intricate details—such as the grain of Guan Yu’s armor and the fabric texture of Zhuge Liang’s feather fan—while using UV-cured inks to preserve the IP’s traditional aesthetic. The team delivered 40,000 card sets in 3.5 weeks, with inline inspections (backed by ISO 9001 certification) ensuring zero defect rates.

Results: 90% of sets sold out within 72 hours, social hashtag #HeroesThreeKingdomsCards hit 1.8M impressions, and the collaboration led to a 2025 extension to add AR-enabled character backstories. This project reinforced Sihan’s expertise in blending IP heritage with premium textural print craftsmanship.