Tencent (A Bite of the World)

Sihan Printing & Tencent Flavor of Humanity Collaboration Case

Guangdong Sihan Printing & Packaging Co., Ltd. partnered with Tencent Video’s documentary IP Flavor of Humanity to launch limited-edition collectible card blind boxes.

Leveraging 3D embossing and scented inks, Sihan recreated lifelike textures of iconic dishes (e.g., Peking Duck, Mapo Tofu) and integrated “chase cards” for collector engagement. The team produced 50,000 eco-friendly blind boxes within 4 weeks, ensuring quality via in-line inspections.

Results: Flavor of Humanity merchandise sales grew 22%, 80% of blind boxes sold out in one week, and the campaign became a benchmark for IP-driven print innovation in China’s entertainment sector.